Guest blogging is a content marketing strategy that involves writing and publishing a blog post on a third-party website or blog to help generate awareness of your brand. It’s a way to help you reach a wider range of relevant audiences that you wouldn’t normally be able to access through your own personal blog. Guest blogging is usually a mutually beneficial exercise that has positive outcomes for both yourself and the third-party website where you post your article. Most content websites need good quality articles to engage their audience and will happily allow you to publish a blog on their website. At the same time, you’ll be able to reach a whole new set of audiences that you may not normally.
Publishing a guest blog can also help you generate authority by demonstrating your expertise on a particular topic. This can give audiences the impression that you know enough about a topic to have been asked to write for an external website. Guest blogs are not designed to be promotional or sales-y. Instead, they should be informative, high quality, and educate the audience on your subject matter. Besides promoting your brand to a wider audience and establishing authority, guest blogs are also an effective SEO strategy that help to gather inbound links to your website (see: link building).