Link building is an SEO strategy aimed at gathering hyperlinks to your website or blog posts from other websites. The goal of link buliding is to help improve rankings on search engines. According to Google, content and links are two of the three most important ranking factors, which is why link building is such an essential part of any SEO strategy. It’s not enough to simply create a piece of content and let it sit there. You want to try to build authority to your own website by acquiring links from external websites. The most valuable links you can gather are from high quality, trustworthy websites that already rank well on search engines. It’s not a good idea to simply get links from low-quality, untrustworthy, or spammy websites as this can have a detrimental effect on your search engine rankings.
The term ‘link building’ refers to the practice of acquiring links to a piece of content or webpage. This process not only helps people to discover the content on your website, but also helps establish authority and tell search engines that the content you have created is valuable. The more links that point to your website or blog post, the more important search engines think your website is. In turn, they’ll rank your website higher on their results. A good way to think about links is to think of them as votes. Every link is like a vote that tells search engines that your website or blog post is valuable. If the link (vote) comes from a high quality website, then it will be considered even stronger. The best links are natural, high quality, and use good anchor text that helps establish a context for what your content is about.