What does content marketing look like in 2021? You’ll find all of the information here. Statista has just released their 2021 Content Marketing Trend Study, providing a wealth of information about how content is being used by businesses all across…
A copywriting brief is the foundation of all work your copywriter does for your business. When well-formulated, there’s less of a need for back and forth communication and less risk of misunderstandings. On top of that, a good copywriting brief…
The topic of repurposing content is easily misunderstood. When we talk about repurposing existing content, we don’t mean simply copy and pasting it into a new article, or resharing a content piece on the same social media platforms. We’re talking…
Artificial Intelligence has entered the copywriting sphere. I repeat: AI is in the building! Jarvis (also known as Conversion.ai) is an artificial intelligence copywriting tool brought to you by entrepreneur Dave Rogenmoser. It’s basically an intelligent online writer that can…
We’ve all seen it before: small business owners thinking they can do it all themselves! It’s commendable and completely understandable. It’s especially common in the early stages to try to tackle all aspects of running a business. Owners may find…
Not all content is created equal! There are so many different types of content that you can add to your website, and each serves its own purpose. Some content helps establish relationships with your audience, and others help build brand…
Maybe we’re biased, but content has to be the most important part of any website. Sure, the design accounts for a lot, but what use is a good website design without attention-grabbing headlines or a persuasive product page? Content is…