A call-to-action (CTA) is a prompt for a user to take a specific action on a blog article, webpage, email, or advertisement. It usually takes the form of a direct request for the user to make their next move – for example:

  • Click here,
  • Subscribe now,
  • Contact us,
  • Learn more,
  • Share.

A call-to-action is usually placed on a clickable button or hyperlink, so that the user can immediately click and be taken to where you want them to go. CTAs are extremely important and effective when it comes to online marketing. One study found that adding a call-to-action button on blog articles increased monthly revenue by 83%. To put it simply: users are happy to go where you want them to – you just have to show them the way.

Without a clear CTA on your website, the user may not know how to take the necessary steps to purchase your product, sign up for your newsletter, or learn more about your service. As a result, they’re more likely to drop off your website and take their business elsewhere. Instead, calls-to-action help nurture your customers and lead them down your sales funnel by showing them where to go next. You should always consider adding a call-to-action at the bottom of a blog post or article to keep a user on your website. Including a CTA can encourage users to read more articles, sign up to a newsletter, or interact more with your website instead of closing the window.