Cornerstone content are high value articles, pages, and posts on your website that try to tackle the most competitive search terms you want to rank for. Cornerstone articles are usually extremely in-depth, long, and try to cover everything that there is to know about a certain topic. This kind of content is very effective in helping you rank on search engines for particular keywords, and form a significant part of any good SEO strategy. The idea behind cornerstone content is to create the best and most complete guide to any particular topic, helping you to rank for particular keywords. The articles should not try to push products or sell a service, but simply exist as a valuable resource that provides in-depth information to visitors. Cornerstone content should be well-written, insightful, and cover specific topics to help you rank for your most competitive search terms.
Cornerstone content can either be a blog post or a page on your website. When writing a piece of cornerstone content, you can combine insights and information from several different blog posts. You can then link to your cornerstone content from each of those blog posts. It’s also a good idea to continuously update cornerstone content so that it remains relevant and informative over time. The more information you can add to your cornerstone content, the better (as long as it’s valuable). Taking the time to create and compile cornerstone content can make it a lot easier to rank for competitive search terms that you may be struggling to rank for, which is why they’re such an important part of SEO strategies.